Privacy Policy

Who we are

InFact is operated by Leads Up LTDA, a company registered in Brazil under CNPJ 57.784.819/0001-04.

For the purposes of this Privacy Policy, Leads Up LTDA is responsible for the processing of personal information described here in connection with the InFact website and related commercial interactions.

If you have questions about this Privacy Policy or how your personal information is handled, you can contact us at contact@infact.global.

Information we collect

Information you provide to us

When you contact InFact through our website, we may collect the information you choose to provide, including:

• Name
• Work email
• Company
• Company website
• Information provided in the message field

We may also receive information you voluntarily provide during subsequent communications with us.

Information collected when you use the website

When you visit the InFact website, certain technical and usage information may be collected automatically through cookies and similar technologies, including through Google Analytics.

Depending on your device, browser, settings and consent choices, this may include information such as:

• browser and device information
• pages visited
• interactions with the website
• approximate location derived from technical information
• referral information
• session and usage information

How we use personal information

We may use personal information to:

• respond to inquiries and requests
• understand your company, commercial context and expansion interests
• evaluate whether there may be a relevant commercial opportunity
• schedule and conduct conversations with you
• continue communications related to your inquiry
• operate, maintain and improve the website
• understand how visitors use the website
• protect the security and integrity of the website
• comply with applicable legal and regulatory obligations

We do not sell personal information.

Legal bases for processing

Where required by applicable data protection law, we process personal information on an appropriate legal basis.

Depending on the context, this may include:

• your consent
• taking steps at your request before entering into a contract
• performing a contract
• our legitimate interests in responding to business inquiries, operating our website and developing relevant B2B commercial relationships
• compliance with legal obligations

Where we rely on legitimate interests, we consider those interests against the rights and interests of the individuals concerned.

Google Analytics and cookies

We use Google Analytics to help us understand how visitors interact with the InFact website.

Google Analytics may use cookies and similar technologies to collect information about website usage, devices, browsers, sessions and interactions.

The information generated through these technologies may be processed by Google in accordance with Google's own privacy practices.

Our website uses Google Consent Mode. By default, analytics storage is denied. If you choose to accept analytics cookies, analytics storage is updated to granted. Advertising storage, ad user data and ad personalization remain denied.

Your cookie choice is stored locally in your browser so that the website can remember your preference. You can review or change that choice at any time through the Cookie Settings control in the footer. You can also manage cookies through your browser settings.

Google Privacy Policy

Scheduling through Google Calendar

If you choose to schedule a conversation with InFact, you will be directed to a Google Calendar scheduling page.

Information you provide when scheduling a meeting may be processed by Google and made available to InFact for the purpose of arranging and conducting the requested conversation.

Google's processing of information is subject to its own privacy terms and practices.

Google Privacy Policy

Service providers and data sharing

We may use trusted third-party service providers to support the operation of the InFact website and our communications.

These providers may process personal information on our behalf or in connection with the services they provide.

At launch, relevant providers include:

• Hostinger — website hosting and infrastructure
• Google — analytics and meeting scheduling services

We may also disclose information where reasonably necessary to comply with applicable law, legal process, regulatory requirements, protect our rights or security, or address fraud or misuse of the website.

We do not sell personal information.

International data transfers

InFact operates from Brazil and works with service providers that may process information in other countries.

As a result, personal information may be transferred to or processed in countries other than the country where you are located.

Where required by applicable data protection law, we take appropriate steps to ensure that international transfers of personal information are subject to appropriate safeguards.

How long we keep information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to inquiries, maintain relevant business records, comply with legal obligations, resolve disputes and protect our legitimate interests.

The appropriate retention period may vary depending on the nature of the information, the reason it was collected and applicable legal requirements.

When personal information is no longer reasonably required, we may delete or anonymize it, subject to applicable legal obligations.

Data security

We take reasonable administrative and technical measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your privacy rights

Depending on where you are located and the law that applies to your personal information, you may have rights regarding how your information is processed.

These may include the right to:

• request access to personal information
• request correction of inaccurate or incomplete information
• request deletion where legally applicable
• request restriction of certain processing
• object to certain processing
• withdraw consent where processing is based on consent
• request information about how personal information is used or shared
• request portability where applicable
• lodge a complaint with an appropriate data protection authority

These rights are subject to applicable law and may not apply in every circumstance.

To make a privacy request, contact contact@infact.global.

Brazil — LGPD

If the Brazilian General Data Protection Law (Lei Geral de Proteção de Dados Pessoais — LGPD) applies to the processing of your personal information, you may have rights provided under the LGPD, including rights relating to confirmation of processing, access, correction, anonymization, blocking or deletion where applicable, portability, information about sharing, and withdrawal of consent.

Requests concerning personal information processed in connection with InFact may be sent to contact@infact.global.

European Economic Area and United Kingdom

If you are located in the European Economic Area or the United Kingdom and applicable data protection law applies to our processing of your personal information, you may have additional rights under the GDPR or UK GDPR.

Depending on the circumstances, these may include access, correction, erasure, restriction, objection, portability and withdrawal of consent.

You may also have the right to lodge a complaint with the data protection authority responsible for your jurisdiction.

To exercise a privacy right in relation to InFact, contact contact@infact.global.

Children's privacy

The InFact website and services are intended for business and professional audiences and are not directed to children.

We do not knowingly seek to collect personal information from children through the website.

If you believe that a child has provided personal information to us, please contact contact@infact.global.

Third-party websites and services

The InFact website may contain links to third-party websites or services.

We are not responsible for the privacy practices of third parties, and we encourage you to review their privacy information before providing personal information to them.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or services.

When we make changes, we will update the "Last updated" date displayed at the top of this page.

Where required by applicable law, we may provide additional notice of material changes.

Contact us

If you have questions about this Privacy Policy, our privacy practices or a request concerning your personal information, contact: